Help Portrait St. Petersburg

27 01 2012

Video by Rob Baynard

ST. PETERSBURG –  Help-Portrait is a global volunteer event, started by Jeremy Cowart, where photographers come together every year in December to use their talents to give back to their local community. Help-Portrait St. Petersburg was held for the second year at the Macedonia Freewill Baptist Church, providing families and individuals with free professional prints from local photographers.

Please visit Help-Portrait.com for more details.

Thank you to the Macedonia Freewill Baptist Church for hosting Help-Portrait St. Petersburg, and all the photographers and volunteers who gave their time, money and expertise to make this event possible.

Special thanks to Chuck Vosburgh, Pat McGlinchey, Ryan Gautier, Dave Cross, T.A.S.C.O., and all the others who made this year’s Help-Portrait St. Petersburg a success.

Shoot and Edit: Rob Baynard (HipsterPhotography.com)
Music: “Help Portrait” by Matt Stanfield (MattStanfield.com)

Camera: Nikon D5100
Lens: Carl Zeiss 25mm f/2.8 ZF.2
Sound: Sennheiser G3+ME2
Rig: Redrock Micro EyeSpy Deluxe
Light: IKAN 312 Bi-Color LED
Software: Adobe Premiere Pro/Audition CS5.5

 

 





Pretty in Dead with Wicked Threads: SRQ Fashion Week

17 11 2011

Video and story by Rob Baynard

SARASOTA – SRQ Fashion Week‘s sixth and final day was reserved for the third annual Pretty in Dead Vampire Fashion Show, on the outdoor runway in front of Whole Foods Market in downtown Sarasota.  Among the featured designers, was Michelle Owens Cobble of Wicked Threads Wardrobe Styling in St. Petersburg.

Cobble took a different approach to her creations, by combining soft period elegance with modern feminine control.  With the expert artistry of Monique McLaughlin of Hair and Makeup by Monique, and creative choreography by Chris Kiss of ChrisKissHair.com, the performance was hauntingly beautiful.

There were many other talented designers that night, but below is a look at the Wicked Threads team.

Pretty in Dead with Wicked Threads (SRQ Fashion Week) from Rob Baynard on Vimeo. Music by Kevin McLeod of Incompetech.com.





The 600 Block After Dark

27 10 2011

Video and story by Rob Baynard

music by Kevin McLeod of incompetech.com

 

Click here to watch in HD on Vimeo!

ST. PETERSBURG - The local business owners on The 600 Block of Central Avenue organized a night of arts, music and fashion that drew a crowd of hundreds of people last Friday night.

Over the past few years, The 600 Block has become the low-rent district, ideal for aspiring artists and designers to create a community that fosters local development with an emphasis on creativity and style unlike anywhere in the Tampa Bay area.

The highlight of The 600 Block After Dark was a fashion show that ran through the historic Crislip Arcade, featuring local designs and vintage fashions from nine participating boutiques.

“We really cater to the independent business and the independent artist,” said Sara Stonecipher, owner of MISRED Outfitters.  ”It’s also a really great place where people can come together and combine their artistic forces.”

MISRED Outfitters is a 60s and 70s, buy-sell-trade boutique that is an alternative to a consignment store, specializing in wearable vintage that won’t break your pocketbook.

“There are so many different types of boutiques here,” said Marianne Shaffer, co-owner of The Trunk Stylists with Aneesa Shakur.  ”We’re really making it a shopping destination, rather than going out of your way, going to the mall, and dealing with people who aren’t really there to give you good customer service and to [get to] know you.”

The Trunk Stylists is a men’s and women’s clothing boutique, located in the Vitale Art Studio, that specializes in personal styling, style parties, personal shopping and closet revamping.

‘Rasta’ Gary Taylor of 1 of 1 Customs, also participated in the fashion show, with a unique line of hand-painted leather capes.  ”I pretty much put paint where it ain’t,” said Taylor.  ”Shoes are also pretty big, but I put paint on a little bit of everything.”

Taylor also recently launched the 1 Love gallery, next door to 1 of 1 Customs inside Rhino Film, which houses not only local artists, but also the work of Jean Michel Basquiat and his sisters’ clothing line.

With the recent formation and expansion of what is now known as the Central Arts District, business owners along Central Avenue, between Fourth Street and Sixteenth Street, are collaborating to promote Central Avenue as a top arts and fashion destination in Tampa Bay.

With the size of the crowd and the smiles on the faces at The 600 Block After Dark fashion show, it won’t be long before Central Avenue takes over the now commercialized Ybor City, to become the arts mecca of the Tampa Bay.





Tampa Bay Strobist and Photo Collective

23 10 2011

Video, images and story by Rob Baynard

YBOR CITY – About a year ago, I joined a local group of photographers whose mission was to feed off of each other’s creativity and teach others about working with off-camera flash.

Getting your flash off your camera is an important step to becoming a good photographer.  It allows you to manipulate the light in a directional way to mimic the techniques of the great masters of portraiture.  Photographers often refer to the term “Rembrandt lighting” to describe the little triangle of light that appears directly below the eye on the shadowy side of the face.  Like many artistic forms, photography is based on the fundamentals of classical art and drawing out the inherent beauty in the world around us.

We call ourselves “strobists”, and we use radio or infrared triggers to fire a flash unit (often referred to as a strobe) from up to as much as 1600 feet away, at a response time of as quick as 1/2000 of a second.

My Pocketwizard Plus II Transceivers allow me to control the light and how it is cast upon my subject, giving me total control over my capture.

The main focus of the Strobist and Photo Collective is for a group of professionals and semi-professionals to share what they know about shaping light, with a broader group of people who are interested in becoming better photographers.  In addition to organizing learning opportunities for new and existing members, they meet for practice shoots once a month in Ybor City, and once a month in downtown St. Petersburg.

The group is organized through Meetup.com, a site that was started after September 11, 2001, out of the desire to get people with like interests to meet online in hopes of organizing “meetups” offline.  The Photo Collective has as many as four or more “meetups” per month, with a very active member base, who are committed to improving their photography.

I put together this little video to help people learn more about what it is that we do.  Many thanks to RC, Kathy, Rodney, Meagan, Dennis, John, Michael, Rachel, Mikey, New York Pizza, Paul’s Tattoo Shop, and all the other strobists in the group.





Making Art Accessible

13 09 2011

As first published in the Sep/Oct 2011 edition of the Northeast Journal.

by Rob Baynard

The Morean Arts Center

For the past two years, American Style Magazine has recognized St. Petersburg as the best arts destination for mid-sized U.S. cities.  Both times the Morean Arts Center was mentioned as a major factor in the decision.  Connecting people with art in the community, is not only the Morean’s mission, it can be seen throughout its galleries, the Center for Clay and its Glass Studio and Hot Shop.

This year, the Morean is doing even more for art in the community.  On April 4, the Morean galleries became completely free to the public.  The Morean Arts Center is currently phasing out their membership program, in an attempt to break down even more barriers between itself and the community.  New pricing structures and discounts will be offered next year, so that everyone can enjoy the benefits that were once reserved for its members.  By making art more accessible and affordable, the Morean is hoping to broaden their impact on the community.


This news comes on the eve of the longest running exhibition at the Morean galleries:  the Members Show.  From September 2 through September 25, the Morean galleries on Central Avenue will be featuring over 80 artists in its annual Members Show.  Now called, “The Price is Right: Art for All”, the goal is to provide local artist with exposure to a broader audience, at a price point that everyone could afford.  All of the pieces are priced less than $500 dollars and come from students, teachers, and professional artists in and around St. Petersburg.

“We wanted to sort of educate our public on the art of collecting art,” said Amanda Cooper, curator of exhibitions.  “We wanted to show that art is not something that only rich people can collect.  There is art out there that is affordable, for everybody really.  And we wanted to give our members the opportunity to connect with someone who could be a collector or may just be looking for something different,” said Cooper.

Inside the Morean Galleries


While this will be the last Members Show at the Morean, the plan is to continue a non-juried exhibition with the same theme.  Current members will be grandfathered in to the benefits that will now be open to the public, and the Morean hopes that its support from the community will continue.

“It’s sort of bittersweet,” said Cooper, who has been in charge of the Members Show for 13 years.  “The Members Show is a tradition at the Morean, and this is our last one.  But we’re not really emphasizing that so much, only because it’s not the end of something.  To us, it’s the beginning of something new and better,” Cooper said.

Constantly reinventing itself from its early beginnings with the Art Club of St. Petersburg in 1917, the Morean Arts Center has dazzled St. Petersburg residents with its rapid development over the past several years.  The Morean developed an elaborate 10,000-square foot gallery space on Central Avenue, with classrooms and offices above and an open air glass studio behind it that provides daily demonstrations to the public.  The Center for Clay in the historic Seabord Train Station on 22nd Avenue South and the Chihuly Collection on Beach Drive, are further proof of establishing a connection with the community that appeals to all interest levels and abilities.

The Hot Shop

“Before we only had one opportunity a year for our artists to show,” said Cooper.  “But now that we are doing away with membership, ironically, there is going to be more opportunities for artists in our community to show.”

The “Teacher’s Pet” exhibition preceded the Members Show this year to celebrate the work of art instructors and their students at the Morean.  Each teacher had to choose one of their students to have their work displayed side-by-side in the gallery.  Next to each student’s piece, a brief story was written to explain why the student was selected and how their skills are somewhat a reflection of their instruction.  Likewise, each student wrote a description of why they chose that teacher and what they like about their work.  The exhibit was planned so that visitors could see the bond between mentor and pupil, and how that relationship carries over into their art.  Like the Members Show, the wide variety of pieces selected out of the myriad of classes offered at the Morean, makes the artwork more relatable and accessible to anyone who visits.

Teachers like studio glass artist David Spurgeon, are also grateful to have a place to share and perfect their work in front of new demographics of people who may not have had these opportunities before.  “I want this place to succeed so bad,” said Spurgeon, who started working with glass 16 years ago as an assistant and has been teaching live demonstrations and classes at the Morean’s Glass Studio and Hot Shop.  “This is an art that they used to kill you if you taught this, and now we can show the steps that we take to create a work of art,” Spurgeon said.

Glass artists have been known to be particularly at risk to respiratory problems and other health effects from working with molten glass and other metals.  But the glass studio at the Morean was built with artists safety in mind, complete with a covered, open-air arena with stadium seating for visitors to see the steps taken in creating glasswork from start to finish.

David Spurgeon manipulates the glass while spinning it back and forth to keep its shape.


Spurgeon said, “Not only are people looking at the aesthetic value of it, but they are connecting with it more.  Suddenly, it becomes more personal to them.  We’re not behind a big barier.  We’re not up in a big stadium. We’re right here.  You feel the heat.  You feel the open furnace.  You feel the giant torch.  It’s awesome!”

Groups on hand for live demonstrations sit a mere 15 feet away from the production area, providing a close-up view of the glory hole, the annealing kiln, and the artists at work in their environment.

Visitors watch live demonstrations at the Morean Glass Studio.


They also offer what is called a “Personal Glass Experience” where people receive 30 minutes of one-on-one instruction from a member of the faculty.  An audience member can create their very own glass ornament or paperweight, under the very close supervision of a working artist.  Demonstrations are free to the public on the second Saturday Gallery Walk every month, and the retail store offers products from local artists ranging from $7 to $2,600 dollars.  Floppy bowls, spin outs, and even glass fishes are available for purchase at the retail store.

“No one would teach me when I first started,” said Spurgeon, who was largely self-taught before becoming an assistant to one of the artists who would later help to establish the glass studio at the Morean.  “I helped build all of this equipment, started this up, and I’ve been working here five to seven days a week since we first opened,” said Spurgeon.

Whether engaging the community through its art shows and workshops, or providing a sanctum for emerging artists, the Morean Arts Center has given the people of St. Petersburg a lighthouse of hope, that even in a down economy, there are those who value and support the arts at a time when it is needed most.  With art programs disappearing in schools, and virtually no place to turn for adults who want to explore their creative expression, the Morean and its many offerings provide St. Petersburg with an opportunity to enhance artistic tourism, while at the same time supporting emerging artists who need somewhere to explore their talents.

Morean Arts Center - 719 Central Avenue, St. Petersburg, Fla.

 





The New Dali Museum: Brunner a beacon for fun education

11 03 2011

Photos and story by Rob Baynard, editor-at-large, www.DowntownSaintPete.com, (c) 2011.

First printed in the Mar/Apr 2011 edition of the Northeast Journal.

“Clackity-clack-clack!”  Two kids are putting together life size wooden puzzles on the gray linoleum floor of Vickie Brunner’s classroom at the Salvador Dali Museum in St. Petersburg, Fla.  On the left wall sits one 8×12” framed poster of Dali’s The Average Bureaucrat, which was originally painted in 1930.  A stand sits on the table below it that reads, “Name three things Salvador Dali is famous for.”  Clue number one is a picture of a moustache.  Number two is a picture of a melting clock, and number three says, “An ‘S’ word, a style of painting.”

In the far corner sits Brunner, with a black chenille-stem mustache coming out of her nostrils.  A table is prepared before her with ten different bins, filled with various colorful craft products for making what she calls “spoon people”.

Brunner has coordinated the family programs for the Dali since 2005, and she incorporates Dali and surrealism into educating young children.

“I conceive and develop all the kids arts and crafts here,” said Brunner.  “I have about 60 different projects that they can do that are all directly related to the symbols and things that are in Dali’s paintings.”

The “spoon people” project encourages kids to create their own renditions of Salvador Dali or Abraham Lincoln, using paper cutouts of shirts with a melting clock or the American flag, fastened to a plastic spoon and finished off with a moustache or a beard.  Several kids approach Brunner’s table and begin to work on making Lincolns.  Brunner teaches the children about Lincoln as they work on creating their own “spoon people”.

“Some of these things they’ve never done before so they have to think it through,” said Brunner.  “I make them make the decisions.  I try to let them be creative about different choices, and I try to let them have as much of that tactile exploration as they can handle, at whatever age they’re at.”

On the other side of the room sits Mary Helen, a longtime volunteer for the museum’s family programs.  Florescent-colored sunglasses, glue and scissors sit on her table next to a bin of brightly colored creatures printed on white pieces of paper.  A plastic sign reads, “Snail glasses.”  Helen is wearing one of those black moustaches and describing how to make them to an Indian family who just walked in to the room.

“They love the moustaches.  They really do,” said Helen.  “The whole family will do it, and then they take a picture of everybody with a moustache.  One little girls thought it was gross.  She said that she would not like that.  She would not want to be a man, and she didn’t think I should wear the moustache.  I just said that it’s surreal.  It’s not real for me, this is pretend.”


Children learn from the crafts as they exercise their imagination, which Brunner hopes will make learning fun for the kids.  As the children are making their glasses and “spoon people”, Brunner and Helen provide further instruction about Dali and the history of surrealism.

“I think it’s related to their creativity,” said Brunner.  “I think that children retain better when they physically make something or physically are involved with it on a personal level.”

In addition to offering arts and crafts and community outreach programs, the Dali museum provides a landscape that will broaden most families day-to-day activities with a visual and interactive experience that was designed with children in mind.

“We wanted, as a central architectural feature describing both energy and information,” said director Hank Hine.  “This helical structure is to be at the core.”

The Progress Energy Helical Staircase is the main focus of the interior, with a gravity-defying concrete spiraling out of the ground to over 60 feet in the air, finishing above the third-floor gallery space, just below the glass enclosure.

“This gallery is sort of more open,” said curator William Jeffit.  “It’s a little more playful and open ended, and there’s not really a beginning and middle.  It’s sort of you can just do what you want, so it’s also kind of fun.”

With a special map from Brunner’s classroom, children can make a game out of touring the museum.  The guided pamphlet leads families on a search for Dali’s symbols of ants, eggs, clocks and flies, while learning about why he used them in his paintings.  Visitors can redeem their completed treasure map for a small prize in the gift shop.  The treasure hunt, combined with the crafts, puzzles and worksheets in Brunner’s classroom, keep kids scattered throughout the museum learning and enjoying the works of Dali.

“Dali as you know is an artist of youth,” director Hank Hine said.  “His rebellion, his lack of orthodoxy appeals to the young, and many of his works, particularly those done in the later years, are the works that many young artists embrace.”

According to an article published in Visual Arts Research by David Ebitz, former director of the John and Mable Ringling Museum of Art in Sarasota, “We may see the diverse ways in which museums can be places for learning and the diverse means used by educators, other museum staff, and members of the community to facilitate experiences that are engaging and meaningful.”

The new Dali museum was designed with the experience in mind.  The geodesic glass dome has redefined downtown St. Petersburg’s waterfront and will soon become an iconic image of the city for the future.  Rising 84 feet above sea level, the “Glass Enigma” as its named, features nearly 1,000 individually-sized glass triangles that are anchored in steel beams and then supported by the thick concrete walls able to withstand a Category-5 hurricane.

“The biggest reward for any of us will be standing here and watching people’s faces,” said architect Yann Weymouth.  “Good spaces, good architecture and especially great art, can make a difference in people’s lives and stay with them.”

The Raymond James Community Room enables children ages 5-12 gather for activities and an interactive tour on the first Saturday of every month called Breakfast with Dali.  Children can also climb on the rocks outside of the Dali, and try their luck with the outdoor labyrinth or the geometrically-inspired hopscotch court.

The Dali also has an education gallery.  “We do different shows like this one, which is a student surrealist exhibition from secondary schools in Pinellas County,” said Jeffit.  “It’s quite good, and we do a couple of shows similar to this every year and then other types of education programming.  It’s an important part of what we do.”

Amidst harsh economic times where art programs in schools are disintegrating and unemployment levels are skyrocketing, city officials invest in the future of art at the Salvador Dali Museum.

Completion of the $35 million Dali is a testament to the generosity of St. Petersburg philanthropists such as Tom James and Bill Hough and visionary city leaders like former mayors Bob Ulrich and Rick Baker.

“This took a very long period of time; of treacherous times, about 14 years,” said James at the grand opening ceremony.  “So, in a sense I would tell you that this is an event that one was never quite sure would ever be completed.”

“It probably is best illustrated by a children’s allegory entitled ‘The Little Engine that Could’,” said Ulrich, as he addressed visitors just before the ribbon cutting.  “So you see this community’s little engine chugging up an improbably summit, uttering as it goes: we think we can; we think we can; we think we canWe knew we could; we knew we could, AND WE DID IT!”

The new Dali was constructed against all economic odds, and it remains focused on getting parents and children involved in exploring their creative imagination through art.  Other programs include an “art-mobile” that brings art to the schools throughout the community, a summer program offered to four local recreation centers, and a junior docent program, which allows kids to lead the first public tour of the day.

“Back in 2005 when they hired me,” said Brunner.  “They made definite decision that they wanted to start attracting families with children.  Museums were really suffering there.  We just didn’t have the local visitation we needed.”

Now that the Dali has been retooled and revamped with a more family friendly design, visitors from St. Petersburg no longer have to find a babysitter to go to the museum and enjoy art.  Bring the kids along, and they just might have fun.

Rob Baynard






HerCampus.com uses students

11 02 2011

Opinion Editorial by Rob Baynard, editor-at-large of downtownsaintpete.com

Feb. 10, 2011

ST. PETERSBURG – A student spoke today in front of a journalism class at a local university in hopes of recruiting photographers, writers and bloggers for a St. Petersburg branch of the Boston-based start-up website HerCampus.com, a Collegiate Guide to Life.  The student, who will remain nameless so as not to vilify what are believed to be good intentions, won the class over with a box of cookies and a well-prepared PowerPoint presentation.  The presentation ended with a slide that said they were looking for people to contribute.

Throughout the name-dropping presentation, major media empires were cited as outlets for contributors to gain recognition through HerCampus.com.  The speaker kept referring to a group she called “The Founders”, who were gaining massive amounts of attention in the media with publications such as Self, Seventeen, and the Huffington Post.  She went further to say that HerCampus.com has been recognized by the revered fashion mogul Conde Nast publications.  During the presentation, she passed around a signup sheet that she wanted to make sure all journalism students give her their name, talent and email address.

I asked myself why?

I passed the sheet along.  She asked if everyone had signed up when the sheet got to the end.  Everyone said yes.  Feeling guilty, I wrote down my information.  Whereas every other title on the list said writer, blogger, photographer, none of them wrote journalist.

I asked myself why?  After finishing the dot com on my email, I reach the fated column.  This editorial would not have been written without this amalgamation of events leading up to that column.

It asked, “What do you do?”  I wrote multimedia journalist.

Later in the night, after covering a high school basketball tournament game for The Tampa Tribune, the events of that day kept coming back to me.  I decided to look deeper into HerCampus.com.

The site was started by three girls in their early twenties who attended Harvard University together.  They wanted to establish a business based on college life for women that was easy to maintain with as little overhead as possible.  In perhaps the largest blitzkreig in social media and search engine optimization history, HerCampus.com has successfully created a network of contributing branches at colleges and universities across the United States.  It seemed odd that people would consider writing for this website, when our local branch had merely five total entries under their news column and three under their blog.

With degrading content published under the rubric of campus life, the site focuses on style and fashion advice, and it even has misogynistic Campus Cutie section.  Is this what collegiate life is like for women?  Should we be expected to contribute to perpetuating these stereotypes about young women?  Most women in college, and men for that matter, will talk more about their classes and what their learning than their hairstyle.

Research will reveal little about HerCampus.com, unless you dig deep into the blogs to find out students experience with the online warehouse.  Their search engine optimization and online image teams must be very hard at work to keep absolutely nothing about their business process away from the public.

“The Founders”, as they are called, are lead by Stephanie Windsor, Stephanie Kaplan, and Annie Wang.  They have established impressive corporate partnerships that allow them to bombard visitors with effective advertising dispersed across the constant cycle of content generated by student contributors.

I think I know why.  Since launching in September of 2009, the only people involved in the support structure are the three founders and a small design and publicity team.  They must have hired a brilliant marketing team to bring their product across such a large span of individuals and businesses so quickly, while managing to maintain their image.

In doing more research, I found similar stories of girls coming in to journalism programs and other classes throughout the country pitching the same power point presentation, dropping the same names, and citing the benefit of getting students work recognized by major publications.

These “Founders” have found a weak spot in the economy that has enabled them to flourish, which is impressive in this market.  Their Harvard education gave them the savvy to find a way to get people to work for free.

While they are feeding off the content of aspiring writers and photographers, they are not attracting any journalists.  Their content is unregulated, has no managing editor, and more importantly no accountability to the owners, under the pretense of public forum.

Students are being colluded across the country savvy young business women who send their unpaid editors into battle with cookies and PowerPoint presentations, in hopes of attracting the many naive minions to do their bidding.

The economic market for what constitutes as journalism is changing at such a rapid pace in our world today, that students are finding it harder to determine a good opportunity.  Professors in journalism schools preach constantly to their students that they should have a blog and be writing as much as they can to increase their recognition.  But students don’t often believe they have the means to create their own blog and update it with content regularly.

I myself am guilty of not being able to update DowntownSaintPete.com on a regular basis with quality content.  When I do however, I am creating clicks for myself.  Starting my own blog has led to meaningful clicks that contribute to the overall image I project to prospective and current employers.  Working as a freelance journalist and technical writer, I have pointed people directly to my websites and social media for them to get a sense of what I can do for them.  This has paid significant dividends, leading to a near doubling of my salary from when I worked for a corporation, all while attending graduate school and spending more time doing what I love to do.

Below are five simple tips on how to improve the likelihood of you getting paid to work in media:

(1)  Start your own blog.

Major media companies are getting smarter about how to drive traffic to their websites.  They have given the masses a section on their websites labeled BLOGS, that let any yahoo out there post whatever they want.  This benefits them by creating free content and clicks, which in turn leads to advertising revenue.  Journalism students need to think about their best interest.  Blogging for a media giant will bury you at the bottom of the pile, contributing to corporate coffers with little hopes of ever increasing the likelihood that an employer will find you.

(2)  Use social media to your advantage.

I am not embarrassed to say that a majority of my clicks are generated through social media sites like Facebook and Twitter.  I have this blog linked to my Facebook and Twitter accounts that lets my friends know when I have posted something new.  The social media links to my blog, so that a user must click into my website to see the content posted summarily on a social media site.  I have generated several clients this way, ones that I would not have expected to ever call me to do work for them.

(3)  Be proud of your own work.  After all, it’s yours.

Tell everyone you meet about your blog.  This is how people will come to know you anyway.  They won’t go to a major outlet where they’re bombarded by advertisements and a mess of other content.  If they have met you, they want to read your stuff without being distracted by others.  Don’t let major media companies or other outlets to rob you of your work.  Instead of having a prospective employer shuffle through endless links posted on your resume, send them to one simple site that houses some of your work.  Give it a catchy name to spark their interest.  Most employers that I have worked with will be more likely to go to your blog than ever really read your resume.  It happens to me all the time.  My clients use me because they like me, not some ogre media outlet.  Don’t let others take what you have done and make money off of it.  Use your skills to your advantage.

(4)  Find value in your efforts.

If you are a trained professional, you should expect to be treated like one.  I have walked away from many publication opportunities because it didn’t benefit me in any way.  I’m not saying you have to get paid for everything you do, but make sure it contributes to your goals in some way.  If you believe that what you do is not worth anything, then so will others.  What these blog warehouses don’t want you to know is that they know how to make money off of you.  If you are serious enough, you can hire a design team that will create a professional website with which you can sell advertisements to local businesses.  Starting a blog won’t lead to success overnight, but it will help you get jobs on your way up the ladder as you are creating a name for yourself.  Present yourself as a professional at all times, and you will be treated like one.  Don’t give away your content.  That is something completely different then offering it for free.

(5)  Be a responsible member of the fifth estate.

Bloggers, infotainer and even the general public have been dubbed members of the fifth estate.  There are three branches of government, then the press is considered the fourth estate.  Our country’s founders saw the press as an integral part in a thriving democracy, needed to hold government accountable.  However, they envisioned the press to be shrewd members of the public who questioned the status quo.  With the arrival of the internet, camera phones and social media, we the public have become the fifth estate.  We are in places that the press misses.  We are the grassroots of America, making sense of our everyday lives in real time.  Bloggers must stand tall to bring about a more perfect union and not allow corporations diminish our contribution to society.

We have the power to ask why; to find the answers and convey them in a meaningful way to the people we know.  Take your blog into your neighborhoods and do good with it.  That has value in today’s society more than ever.  Respect your profession and write meaningful content that informs, protects and brings happiness to the greatest number of people possible, instead of a few fancy Harvard graduates with a sneaky business plan.








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